Guides

Roundups, comparisons, and how-tos

Practical pages for a real job. A roundup is a shortlist, a comparison is a way to choose, and a how-to is a sequence you can follow this week.

Writing

Choosing and using AI when the job is words.

Topic page
Illustration of a desk with a notebook, a pencil, and a periwinkle speech bubble beside a tangerine dot.
Roundup Writing

AI writing tools for a small business

A shortlist of writing assistants and editors a small team can actually trial, with a way to choose in a week and no invented scores.

Illustration of two speech bubbles facing each other, one periwinkle and one navy, with a small tangerine dot.
Comparison Writing

ChatGPT vs Claude

A practical comparison of ChatGPT and Claude for a small team: what each product is, how to test them on your own work, and what neither page can promise.

Illustration of a checklist and a pencil on a pale desk, with a periwinkle speech bubble and a tangerine dot.
How-to Writing

How to choose an AI writing tool

A step-by-step way for a small team to pick a writing assistant or editor using real work, a one-week trial, and the official pricing page.

Design

Image tools, briefs, and commercial artwork.

Topic page
Illustration of simple geometric posters, a pencil, and color swatches in periwinkle, white, and tangerine.
Roundup Design

AI design tools for freelancers

How a freelancer can shortlist image generators and editors without collecting six subscriptions or treating a demo image as a finished client file.

Illustration of a blank frame, a pencil, and simple color swatches in periwinkle, navy, and tangerine.
How-to Design

How to brief an AI image tool

A brief you can reuse for Midjourney, Firefly, Ideogram, and other image generators so you spend credits on a job instead of on adjectives.

Illustration of two blank picture frames and a pencil, in periwinkle and tangerine, with no letters inside the frames.
Comparison Design

Midjourney vs Adobe Firefly

How Midjourney and Adobe Firefly differ for a freelancer: where you work, how access is sold, and what to read about commercial use before a client file goes out.

Video & audio

Recording, cutting, voice, and short clips.

Topic page
Illustration of a simple film frame, a play triangle, and rounded shapes in periwinkle and tangerine on a pale background.
Roundup Video & audio

AI video tools for creators

A practical shortlist of generators, editors, avatar studios, and clippers so a creator can pick a small video stack instead of seven trials.

Illustration of a simple microphone and sound waves, in periwinkle and tangerine, with no readable words.
Comparison Video & audio

ElevenLabs vs Murf

ElevenLabs and Murf both turn text into speech. This page helps a small team choose a voice tool and read the license before a client hears the track.

Illustration of a long film strip becoming three shorter frames, in periwinkle and navy, with a tangerine dot.
How-to Video & audio

How to repurpose a long video into shorts

A workflow for turning a webinar or interview into short clips with Descript, CapCut, or Opus Clip, including what to watch before anything is posted.

Marketing & sales

Campaigns, content weeks, and the CRM underneath.

Topic page
Illustration of simple charts, envelopes, and a megaphone shape in navy, periwinkle, and tangerine.

AI marketing tools for small teams

How a small marketing team can separate campaign workflows, search research, and ad images without buying a platform for a job they do twice a month.

Illustration of a simple weekly grid and a pencil, in periwinkle and navy, with a tangerine dot marking one day.

How to plan a content week with AI

A weekly content routine for a small team: one assistant, a source of truth, a human approval, and no extra tools until the week is repeatable.

Illustration of a simple pipeline of rounded cards, in navy and periwinkle, on a pale background.
Comparison Marketing & sales

HubSpot vs Pipedrive

HubSpot and Pipedrive are CRMs with AI features attached. This comparison helps a small sales team choose a system of record before they choose a bot.

Illustration of two brief stacks of papers and a shared pencil, in periwinkle, navy, and tangerine.
Comparison Marketing & sales

Jasper vs Copy.ai

Jasper and Copy.ai are marketing and go-to-market platforms, not simple chat boxes. Here is how a small team can tell them apart without a fake scorecard.

Coding & productivity

Shipping software, notes, and a one-person stack.

Topic page
Illustration of two simple editor windows side by side, drawn as rounded rectangles in navy and periwinkle.

GitHub Copilot vs Cursor

A practical comparison of GitHub Copilot and Cursor for a developer who wants help in the editor without merging unread code.

Illustration of a notebook and a simple app window side by side, in navy, periwinkle, and white.

Notion vs Microsoft Copilot

Notion AI and Microsoft Copilot help with different piles of work. This comparison shows a small team how to choose without paying for both by accident.

Research & support

Finding sources, and answering customers carefully.

Topic page
Illustration of two overlapping speech bubbles and a simple desk bell, in periwinkle and tangerine.

AI customer support tools

How to choose between a full helpdesk and a lighter chat widget, and what to write down before any bot answers a customer.

Illustration of headphones and a notebook on a pale desk, in periwinkle and navy, with a tangerine dot.

How to choose an AI notetaker

How to pick Otter, Fireflies, or a notebook you control, including consent, retention, and a test on a call you were going to have anyway.

Illustration of an open notebook and a small stack of pages, in periwinkle and navy, with a tangerine dot.
Comparison Research & support

Perplexity vs Gemini Notebook

Perplexity searches the web and cites pages. Gemini Notebook, formerly NotebookLM, answers from sources you upload. Here is how to choose for client research.